High ROAS Doesn't Mean You're Profitable. Here's How We Focus on What You Actually Keep.
10X ROAS means nothing if you overspend to get it. We optimize for net profit per sale, the money you actually keep after every sale.
Built by operators who've scaled their own businesses with paid ads. Not theory. Experience.
Real Campaign Results
Unedited Google Ads dashboard screenshot from an active campaign.
Real Google Ads dashboard — 13.2k purchases at £6.47 avg. CPC with only £828 spend
Why Your Google Ads Look Good But Your Bank Account Doesn't
You're burning cash on Google Ads, your agency shows "impressive ROAS," but your margins keep shrinking.
Overpaying on Every Click
Poor Quality Scores (3-6 range) mean you're paying 2-3x more per click than competitors.
Supplement brand running broad match 'weight loss' at $4.80 CPC → Fixed with exact match, QS 8/10 → $1.60 CPC. Same budget, 3X more customers.
ROAS Without Profit Context
They celebrate 4x ROAS without knowing your margins, COGS, or actual profitability.
A high-ROAS sale on a low-margin product still loses you money.
Wasted Spend on Wrong Keywords
Broad match keywords, poor negative lists, and irrelevant search terms drain your budget.
30-50% of budget goes to clicks that will never convert. Pure waste.
Volume Over Profitability
They push to increase budgets and scale revenue without analyzing whether margins hold at scale.
You grow revenue but shrink profit margins. Classic unprofitable growth.
Our Competitive Edge
Quality Score Mastery
QS 5 CPC
$4.80
QS 9 CPC
$1.92
We consistently achieve 8-10 Quality Scores through tight keyword-to-ad alignment, intent-matched ad copy, and optimized landing pages. Result: 40-60% lower CPC.
Performance Max Done Right
- Custom asset groups segmented by product margin
- Audience signals built from your actual customer data
- Daily monitoring (not weekly) to catch budget waste
- A/B testing vs. Standard Shopping. We use what works
How We Actually Work
1. Account Audit
Identify where money is leaking. Wasted keywords, poor Quality Scores
2. Keyword Research
Find keywords that convert profitably, not just get clicks
3. Campaign Build
Structure for Quality Score rewards and lower CPCs
4. Bid Optimization
Bid based on your actual margins and profitability
5. Continuous Testing
Weekly optimization focused on profit improvements
Simple, Transparent Pricing
+ 3% of ad spend above $26K/month
What's Included
Full ad account management
Testing, optimization, and scaling
Advanced creative strategy and direction ($4,500 value)
Conversion copywriting
Daily log and report access
Quality Score improvements to lower CPCs by 40-60%
Conversion tracking and Google Analytics 4 integration
Dedicated account manager
Retainer is paid at the start of each month. Non-refundable. We only scale to higher spend when performance is strong and you approve it first.
Strategy-Focused Case Study
Real account data — no edits, no cherry-picking
All-Time Performance
18 Sep 2025 – 15 Mar 2026
3.57X
ROAS
£21,675
Conv. Value
723
Conversions
Peak Day Performance
13 Mar 2026 (single day)
17.13X
ROAS
£14,187
Conv. Value
£828
Spend
Sports & Wellness Equipment
Google Ads Campaign Results
Local Skincare Brand
Google Ads Campaign Results
Frequently Asked Questions
Let's See If the Numbers Actually Work
We'll audit your Google Ads account for free on a 30-minute call. No pitch deck. No pressure. Just an honest conversation about where you're wasting money.
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