Pay for searches that turn into profitable customers.
We manage Google Ads around search intent, product margins, feed quality and landing pages, so more of the budget goes to demand worth buying.
Google gets expensive when intent and margin blur.
An account can report conversions while spending on the wrong searches, the wrong products, or clicks the landing page cannot convert.
Low-quality search intent
Queries look related to the business but do not match the reason a real customer is ready to buy.
Product waste
Shopping and Performance Max can spend on products with weak margin, poor conversion, or low strategic value.
Automation without control
Bidding and PMax are treated as strategy instead of tools that need the right goals, segmentation, and inputs.
Post-click mismatch
The keyword and ad promise are strong, but the collection or product page does not answer the same intent.
Searches, products, pages and profit, judged together.
Search terms, feeds, bids, budgets and landing pages all answer to the same question: is this making money after costs?
Search Strategy. Build keyword, query, negative, RSA, and landing-page decisions around commercial intent.
Shopping + Feed Strategy. Improve titles, attributes, labels, segmentation, and product prioritization for ecommerce demand.
Performance Max. Use PMax where it fits the account and give automation cleaner product, audience, creative, and conversion signals.
Product Profitability. Separate products by margin, conversion quality, inventory, and business value instead of treating the catalog equally.
Landing-Page Alignment. Match search intent to the right collection, product, offer, proof, and conversion experience.
Measurement. Read campaign value alongside ROAS, margin, product mix, blended performance, and actual business outcomes.
Every Google Ads decision should answer a business question.
These are from Luxxe White, the Shopify store we own and run. It is where we test before we touch a client account.
See verified results- Net profitAfter product, shipping, fees, and ads
- ₱2,311,657
- Net marginKept on the bottom line
- 62%
- Blended ROASSales per peso of ad spend
- 10.79
Our own Shopify store, Philippines, 2026 year to date. Philippine pesos. Not a client result, and not a forecast for your store.
How the work runs.
Audit
Review campaign structure, search terms, products, feeds, budgets, bidding, landing pages, and business economics.
Prioritize
Identify the searches, products, and structural issues causing the largest opportunity or waste.
Restructure
Fix query control, product segmentation, feed inputs, ads, budgets, bidding, and landing-page alignment where needed.
Test
Run controlled changes with a clear reason and measure what happens to qualified conversions and revenue quality.
Scale
Increase spend only where additional budget continues to meet the commercial target.
Questions people ask before they start.
Which Google Ads campaign types do you manage?
Depending on the business and intent, scope can include Search, Shopping, Performance Max, Demand Gen, YouTube, remarketing, product feeds, and supporting landing-page recommendations.
Do you guarantee lower CPC or a specific Quality Score?
No. CPC and Quality Score vary by auction, competition, intent, ad relevance, landing experience, and other factors. We improve the inputs we can control and judge success by qualified commercial outcomes rather than promising a fixed percentage.
How long until Google Ads improves?
There is no fixed timeline that applies to every account. The answer depends on account history, volume, conversion data, budget, market, products, and the changes required. We look for the highest-leverage fix first and measure from there.
Do you manage Shopping feeds too?
Yes. For ecommerce accounts, feed quality and product segmentation can be part of the strategy because titles, attributes, labels, availability, and product economics influence where spend goes.
How do you measure success?
The primary metric depends on the business goal. For ecommerce, that can include revenue, ROAS, contribution, margin, product mix, CAC, and blended performance alongside platform metrics.
From our blog
Articles on this topic. Free to read, no email needed.
- Google Shopping Product Audit: Find Waste and Protect Margin
- Performance Max vs Standard Shopping: Which Should Ecommerce Use?
- Google Ads Brand vs Nonbrand: Structure, Targets and Reporting
- Google Ads Low ROAS Diagnosis: Search Terms, Products, Bids or Tracking?
- Target ROAS vs Maximize Conversion Value for Ecommerce
- Google Ads Search Terms and Negative Keyword Audit
Often needed alongside
Shopify + CROEcommerce SEOMeta AdsGoogle Ads PhilippinesEcommerce Growth
Start with what is actually in the way.
The Growth Audit looks at your numbers, your ads, your store and your customers, then names the one thing to fix first. You keep the diagnosis whether or not you hire us.
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