For established Shopify brands whose ad spend has stopped paying back.

Scale on profit,not on ROAS.

Revenue is up, margin isn't, and every extra dollar on ads buys less. Another channel or another agency rarely fixes that. We find what's capping your profit, whether it's the offer, creative, store or tracking. We fix that first, then scale only what pays back. Vince, the founder, leads the work from first look to delivery.

Luxxe White

United States & International
Jul 21, 2017 – Oct 30, 2026

Total sales
$1.03M
Average order value
$505

Our founder's own store. Selling to the US and internationally.

Brands we've worked with

  • 1930 Clothing
  • Alpha Plus Size
  • Amorin
  • Beyond Merch
  • Concepts & Designs
  • FSS UK
  • Glarefusion
  • Glow Chemistry
  • Ideal Beauty
  • Joy in the Home
  • Lumiche
  • LumoraLicht

Where profitable growth stalls

Brands at this stage aren't short on effort or agencies. The leak usually sits between channels, where nobody owns it.

  • Platform ROAS looks healthy. Contribution margin is shrinking. Nobody on the account can explain the gap.
  • Every budget increase buys revenue at a worse rate. Growth has started costing you margin.
  • Your best ads are months old. New concepts launch, lose, and spend drifts back to the same few winners.
  • Many of the "new customers" Meta reports have bought from you before. You're paying to acquire them twice.
  • Traffic is up. Conversion rate isn't. The leak is on the product page or at checkout, and nobody owns it.
  • Ads, email and the store sit with three different providers. Three reports, three versions of the truth.

Each of these looks like an ads problem. Often the cause is the offer, the product page, the margin structure or the measurement. We find which one before recommending any work, so the budget goes to the fix with the most at stake.

How we work

Four steps. Judged on your profit.

Every engagement runs these four steps in order, led by Vince from start to finish.

  1. Diagnose

    Find the leak before you spend.

    We read your P&L, ad accounts, store analytics and customer data together and find what is costing you the most. Budget moves only once we know where it will pay.

  2. Fix

    Fix the biggest problem first.

    Whether it's creative, offer, product pages, tracking or retention, that problem gets fixed first. Vince runs the work, so every channel pulls toward the same number.

  3. Measure

    Count what the store keeps.

    Progress is judged on contribution margin, new-customer cost and repeat revenue, not on what the ad platforms report.

  4. Scale

    Feed what pays back.

    Budget goes up only where your numbers show it pays back, and comes off what doesn't. Then we move to the next problem.

Why brands hire Beelog instead.

A freelancer from Upwork, Fiverr or OnlineJobs.ph is the right call when you know exactly what needs doing and have the time to manage it. Beelog is for when you need someone to own the outcome.

Who works out what to fix

Marketplace freelancer: You do. The job post has to name the problem before anyone is hired to solve it.

Typical agency: Usually the channel they sell. An ads agency tends to find ads problems.

Beelog: We diagnose across offer, creative, store and numbers before recommending any work.

Who manages the work

Marketplace freelancer: You vet, brief, review and, when it goes wrong, replace each freelancer yourself.

Typical agency: An account manager relays between you and a team you rarely speak to.

Beelog: One senior operator scopes it, reviews it before it ships and is the person you talk to.

What success is measured on

Marketplace freelancer: Finishing the task: the campaign launched, the page shipped.

Typical agency: Channel metrics, in a report written by the channel.

Beelog: Your own numbers: margin, new-customer cost and repeat revenue.

The proof you get

Marketplace freelancer: Profile ratings from other buyers.

Typical agency: Selected client case studies.

Beelog: The numbers from our founder's own Shopify store, with period and definitions.

What we can fix for you

You can hire us for any one of these on its own. Vince Servidad leads every engagement: he scopes the work, reviews it before it ships and is the person you talk to. Specialists join for defined work, so you don't pay for a bench.

Meta Ads
Prospecting and scaling run to a new-customer cost your margin can carry.
Google Ads
Search, Shopping and Performance Max spent on demand that converts at a profit.
Creative strategy
Customer research turned into angles, hooks and briefs, tested on a steady schedule.
Shopify and conversion
Offers, bundles, product pages and checkout, built around order value and conversion rate.
Email and retention
Flows and campaigns that grow repeat revenue, so paid spend can focus on new customers.
Ecommerce SEO
Collection, product and content structure that builds demand you don't pay for per click.

I run a Shopify store myself. Every part of it.

Vince Servidad

Vince ServidadFounder of Beelog

Since 2017 I've sold Luxxe White products on Shopify, to customers in the Philippines, the US and abroad.

I handle the store, the offers, the ads, the creative, email, search and the P&L myself. It's the same work you'd hire Beelog for. I just do it with my own money on the line.

Results for clients.

Two client accounts, shown without names but with the period and source. Below them, what clients say about working with Vince.

Ecommerce Google Ads account

Client account, anonymized
18 Sep 2025 – 15 Mar 2026

Conversion value / cost
3.57x
Conversion value
£21,675
Ad spend
£6,065

As attributed by Google Ads, in GBP. It doesn't show incremental sales or the effect of any single change.

See the source report

Client Shopify store

Anonymized, all channels
10 Jan 2020 – 21 Sep 2025

Total sales
US$266,961
Orders
18,556
Conversion rate
3.28%

Vince built this store and ran its ads. Shopify analytics, all channels, converted from ₱17,042,235.59 (ECB reference rate, 29 Oct 2026), so it doesn't isolate what the ads produced.

See the source report

What each platform reported for the period shown. Not a forecast for your store.

In their words

Client reviews of Vince's work, quoted as written.

  • “Vincent went above and beyond and was extremely responsive. I would definitely hire him again!”
    veryproperllc · United States · 2024
  • “…Very professional and through person. Always pushing you for more but never pushy. Pleasure.”
    firesafetyuk · United Kingdom · 2024
  • “Vincent did an awesome job. Any revisions I needed, he was on it. I'd work with him again.”
    camrusso · United States · 2024
  • “Great communication, works closely with clients and meets the customers needs. Very impressed. Highly recommend. Will be using again.”
    warmernow · Australia · 2022
  • “Truly a pleasure working with Vince :)”
    tomnyberg1 · Sweden · 2023
  • “He was very prompt with communication. His work was well done. We are satisfied.”
    greatmallarico · Philippines · 2020

Two ways to start.

You need to know what to fix

Growth Audit

A senior review of your numbers, ad accounts, store and customer data. You get a written diagnosis of what is capping your profit, the fix to make first, and how success will be measured.

A paid, fixed-scope project. Fee and timing are confirmed in writing before anything starts, and the diagnosis is yours whether or not you hire us to act on it.

Book a free intro call

You already know the work

A defined project

A store rebuild, new product pages, a tracking overhaul, an ad account to take over. Send the brief and we reply with scope, price and timing in writing.

No audit required. If something in the brief looks risky, we say so before we quote.

Tell us about your project

Ongoing management follows either route only when the work shows it is worth continuing.

Who we're built for

A good fit

  • An established Shopify brand with proven products and customers who come back
  • Paid media is a real line in your P&L, and growth has started to cost more
  • You decide on margin and cash, not on platform dashboards
  • You want one person accountable for results, not another vendor to manage

Not a fit

  • You need a guaranteed ROAS or revenue figure before work starts
  • You're pre-launch or still looking for product-market fit
  • You want tactics executed without anyone asking why
  • You're looking for the cheapest hands to run ads

What we won't promise

A specific ROAS, revenue figure or date. Nobody can honestly promise those without seeing your business. What we do promise: we work from your real numbers, tell you plainly what we find, and put the effort where the most margin is at stake.

Before you raise the budget, find what's capping it.

Tell us where growth has stalled. We'll tell you what we would fix first, and whether we're the right team to do it.