We Help Ecommerce Founders Turn Ad Spend Into Net Profit
You're hiring an operator who's already paid for the lessons. We've shipped ~100 Shopify stores and grown our own brand to $1M+ in lifetime revenue on SEO alone.
That's why we don't guess. Every recommendation we hand you has earned its place — on our money, on real client accounts, or both.
You're Hiring Someone Who Already Paid the Tuition
My name is Vince Servidad — and you don't need my résumé. You need to know what I bring to your account: twenty years of taking systems apart and putting them back together for profit.
In 2016, I opened my first online store. The next decade taught me every layer of the ecommerce stack — so you don't have to learn it the hard way.
I burned a six-digit Peso budget on Facebook and Google Ads figuring out what works. The wins compounded. The losses became lessons I'll never repeat on your money.
That same store now sits at $1,027,962 in lifetime revenue, runs on 100% organic SEO traffic, and clears 45–50% margins.
Along the way I shipped around 100 Shopify stores for other founders, ran ads for select clients, and dug into email and SEO to the same depth. Today I'm a Google Ads Specialist at Heights PR and take a small roster of ads clients through Beelog.
Here's what that buys you: an operator who has shipped the code, written the copy, tested the creative, and watched the money move at every step — not a consultant rebranding a blog post.
The Proof: Our Own Shopify Store
We started in 2017 with a six-digit Peso learning budget. No courses, no mentors — just relentless testing. Plenty of campaigns flopped. Plenty of money was wasted. The lesson we paid for, so you don't have to: ROAS doesn't pay your bills. Profit does.
Today this store runs on 100% organic traffic — $7,700 in sales over the last 90 days, zero ad spend. It's where we test every play before we run it on your account.
We Already Lived in Your Seat
We've sat where you sit — staring at a dashboard wondering whether the ad spend is working. We started building websites in the Friendster era, launched our first store on Ecwid, migrated to Shopify, and grew through SEO. Today we're a certified Shopify Partner with dozens of custom builds shipped.
That's why we know exactly what it feels like to:
- •Watch ad spend vanish with nothing to show for it
- •Fight to push your conversion rate above 2%
- •Scale a campaign and hit a ceiling out of nowhere
- •Do everything "right" and still feel stuck
We've been the ones writing the checks and reading the excuses. That's why we run Beelog the way we wished an agency had been run for us.
Why That Changes What You Get
After two decades building businesses and running Facebook Ads, Google Ads, SEO, copywriting, CRO, and Shopify, here's what we figured out:
Most agencies hire consultants who've never run a business. They quote blogs. They follow "best practices." They've never watched their own P&L bleed from wasted ad spend.
We refuse that model. We only take you on if we're confident we can grow your profit.
- Real wins running real businesses — not just certifications
- Strategy and execution, end-to-end — not just slide decks
- Honest answers about what's working — and what isn't
Who We Help (And Who We Tell to Wait)
We say "yes" only when we're sure we can grow your profit. Here's exactly when we say yes — and when we tell you to come back later.
You're a Great Fit If:
- •New or established business — both are welcome - Starting from scratch? Great. Already running ads? Great. What matters is that you have a real product or service and you're serious about growing it.
- •Ready to invest in advertising - You don't need a huge budget. You need the right mindset: ads are an investment in growth, not a one-time experiment.
- •Open to seeing real numbers - We'll look at your actual costs and margins together — so we can build a strategy that works in the real world, not just on a dashboard.
- •Willing to test and iterate - First campaigns rarely hit perfect. We optimize fast. If you're patient and collaborative, we'll find what works.
- •Committed for 90+ days - Algorithms need time to gather data and optimize. The first 90 days is where the foundation gets built.
We Say No If:
- •Pure idea, no product or service yet - We can help you grow a business — not build one from scratch. Come back when you have something ready to sell.
- •You need guaranteed results in 30 days - If your business is in crisis and needs a miracle this month, we're not the right answer. Ads take time to optimize.
- •You want to set it and forget it - Profitable ads require collaboration — we'll need your input, your numbers, and your trust in the process.
- •You only care about ROAS, not profit - We'll optimize for actual profit, which sometimes means pausing high-ROAS campaigns. That approach needs to align with yours.
- •You've burned through 3+ agencies and blame them all - We give honest feedback. If every agency has failed you, we'll need to understand why before taking on the challenge.
Why We're Picky on Your Behalf
We spent twenty years learning this stack on our own dime. So we'd rather tell you "not yet" than take your money on a campaign we can't grow. We've seen too many founders pay agencies for excuses. You won't be one of them.
The Path That Built Your Account Manager
You're not handed off to a junior. You're working with an operator whose every job below taught a skill we now bring to your business.
- 2006
Computer Shop Technician
Started at 17. Learned how systems work by taking them apart.
- 2007
Service Crew, Jollibee
Customer service fundamentals under real pressure.
- 2008
Sales Associate, Video City
First sales role. Watched how people actually decide to buy.
- 2009–2013
BS IT + Radio DJ at 94.1 Spirit FM
Studied IT by day, hosted radio at night. Side hustle: building WordPress sites for clients.
- 2014
Photographer — featured in Digital Photo (Bauer Media, UK)
Work published in a UK print magazine. Proof that craft travels.
- 2015
Customer Associate, Amicassa (Ayala)
Corporate CX inside one of the Philippines' largest conglomerates.
- 2016
Frontrow Distributor → first online stores
Launched on Ecwid, then Tictail. When Shopify acquired Tictail, I migrated with it and started learning the whole stack: development, Facebook Ads, Google Ads, SEO, email marketing.
- 2017–2024
Freelance Shopify Developer + Paid Ads
Built nearly 100 Shopify stores. Managed Meta, Google, and SEO for clients across ecommerce and services.
- 2025
Launched Beelog Agency, vinceservidad.com, and courses
Built beelog.agency and my personal site. Started vibe-coding with Lovable, Claude, and Codex. Launched Shopify, Google Ads, and Facebook Ads courses for fellow Filipino freelancers.
- Sept 2025 — Present
Google Ads Specialist, Heights PR
Currently at heightspr.com while running Beelog and teaching.
Where We Help Brands Grow
Profitable growth fundamentals travel across industries. Here's where we know we can move the needle for you.
E-commerce & DTC
Shopify stores, supplements, beauty, health & wellness
Including my own $1M+ SEO-driven store
Nonprofit & Social Impact
Charitable organizations, fundraising platforms
Donation campaigns • Community engagement
Education & Publishing
Online courses, publishing houses, educational platforms
Student acquisition • Program enrollment
SaaS & Apps
Software platforms, mobile apps, subscription services
User acquisition • Trial-to-paid conversion
Events & Experiences
Conferences, retreats, tours, live experiences
Ticket sales • Registration funnels
Agencies & B2B
Marketing agencies, service providers, B2B lead generation
White-label management • Client growth
How We Grow Your Profit
30+ Hours of Customer Research
Most agencies skip this entirely. We start with deep customer analysis: reviewing support tickets, analyzing purchase behavior, interviewing actual customers.
Why it works: Ads based on real customer language convert 2-3X better than generic messaging.
8+ Creative Variations Monthly
Industry standard: 2-3 variations. We test 8+ because creative fatigue kills performance. Each variation targets different customer segments.
Why it works: More data points = faster learning = better performance.
Algorithm-First Optimization
We adapt to platform algorithm updates in real-time. Meta optimization (broad targeting + automated bidding). Google's latest Performance Max strategies.
Why it works: Working with the algorithm (not against it) = consistent results.
Documented Outcomes
We document baseline metrics, strategic decisions, test results, and business impact. Every client gets a living strategy document.
Why it works: Documentation enables systematic improvement and proves ROI.
Credentials & Certifications
Meta Business Partner
Google Partner Certified
Certified Shopify Partner
Official Partner Status
We Make Platform AI Work for You — Not Against You
Meta and Google built powerful AI inside their ad platforms. Most agencies ignore it, fight it, or pretend it isn't there. We've learned to work with it.
We know which signals to feed each platform so its AI finds your best customers at the lowest cost — optimizing for your profit, not just your clicks.
Meta Andromeda AI
Meta's delivery engine — we structure creative and audiences so Andromeda finds high-LTV buyers, not just clickers
Google GEM AI
Google's generative AI for ads — we use it to build high-converting assets and feed smart campaigns the right signals
Lattice AI
AI-powered attribution and audience intelligence — connecting ad spend to actual revenue in your P&L
Google AI (PMax & Smart Bidding)
Performance Max and Smart Bidding require precise inputs. We know what data to give them so they optimize for margin, not just volume
That's the line between scaling profitably and just spending more for the same money back.
Technology Partners
Not Sure If We're Right for You?
Book a 30-minute call. We'll review your numbers and tell you honestly whether we can grow your profit.
Email: hello@beelog.agency | WhatsApp: +639952745596