Meta Ads Engineered for Maximum NET PROFIT
ROAS is a vanity metric. 5X ROAS means nothing if you lose money after costs.
We analyze your real numbers and optimize for net profit per sale, the money you actually keep after every sale.
Every campaign we manage is optimized the same way we optimize our own. Not theory. Experience.
Why Your Meta Ads Generate Revenue But Kill Profit
Real Example: The "Great ROAS" That Nearly Bankrupted a Beauty Brand
What Her Agency Reported
What Her P&L Actually Showed
What we did: Paused low-margin SKUs, optimized shipping, reduced returns through better imagery. Same ad spend → $51,200 profit (21.6% margin). 3.5X more money in the bank.
High ROAS, Zero Profit
Your agency celebrates 5x ROAS while ignoring that COGS, shipping, and returns eat 60% of revenue.
They're Paid to Spend More
Agencies earn % of ad spend, so they're incentivized to increase budgets, even on unprofitable campaigns.
Vanity Metrics Over Real Profit
They report impressions, CTR, and ROAS but never analyze net profit per sale or true CAC.
No P&L Accountability
They don't know your margins. They treat every product the same regardless of profitability.
How We're Different
Our Profit-First Approach
P&L analysis before ad strategy
Net profit optimization
Cut campaigns that kill margins (even with 'good ROAS')
Scale only when margins remain healthy
Typical Agency Approach
ROAS-obsessed optimization
Surface-level metrics only
Never cut spend (they earn % of it)
Scale without analyzing profitability
How We Actually Work
Profit Audit
Full P&L analysis including COGS, fulfillment, and contribution margin.
Economics Mapping
Deep analysis of LTV, AOV patterns, and margin profiles.
Efficiency-First Creative
Test angles that drive lower CAC and higher AOV.
Profit-Constrained Scaling
Scale only when margins remain healthy.
Margin Protection
Weekly profit reviews monitoring contribution margin.
What We've Actually Done
Client names kept confidential. Real campaigns we ran.
Video Success Stories
Cosmetics Brand
Facebook Ads Results
Health & Beauty Brand
Facebook Ads Results
Health Supplements Brand
Facebook Ads Results
£428K+
Campaign Budget
480M+
Impressions
50%+
Install Rate Improvement
£32K+
Campaign Budget
2.06%
CTR (41% above industry)
35%
Lower Cost Per Registration
£18K+
Campaign Budget
2.91X
ROAS (Margin-Tracked)
£41.65
Average CPA
Simple, Transparent Pricing
+ 3% of ad spend above $26K/month
What's Included
Full ad account management
Testing, optimization, and scaling
Advanced creative strategy and direction ($4,500 value)
Conversion copywriting
Daily log and report access
Dedicated account manager
Retainer is paid at the start of each month. Non-refundable. We only scale to higher spend when performance is strong and you approve it first.
Frequently Asked Questions
Not Sure If This Makes Sense for You?
Neither are we. That's why we do a free 30-minute diagnostic. We'll look at your ads and tell you if we can help. No hard sell.
Prefer to chat? WhatsApp us