Verified results from real ad spend — yours could be next.

You're Looking at Numbers From Our Own Store

Luxxe White is our own Shopify brand — $1M+ in lifetime revenue, grown mostly on organic SEO. We earned that the hard way: a six-figure budget spent learning Shopify, SEO, Meta, Google Ads, and email. The screenshots below come from that store, not stitched-together client dashboards.

Luxxe White — Our Own Store, Real Numbers

The health supplement brand we built and grew mostly through organic SEO. The same Shopify, creative, and performance playbook we run on it is what we bring to a small roster of clients.

Real Shopify dashboard recording showing actual revenue and order data

How We Run It

  • We grow with SEO first — long-form, intent-matched content that compounds for years
  • We build Shopify on a foundation tuned for speed and conversion
  • We test creative systematically — never the random "just try more ads" approach
  • We segment audiences by funnel stage to keep Meta and Google from competing
  • We optimize mobile-first — that's where most of your traffic and revenue arrives

What We Bring to Your Account

  • Creative testing as a system, not a guessing game — process always beats luck
  • Patience through the first 1–2 months of restructure, before any aggressive scale
  • Optimization tuned to contribution margin, never vanity ROAS
  • Mobile conversion fixes — usually the single biggest revenue lever we find
  • Repeatable scaling frameworks instead of campaigns that won lucky once

The Dashboards Behind the Numbers

Real screenshots from Triple Whale and the ad platforms — no edits, no cherry-picking, no fake screenshots.

Client details anonymized for privacy

Campaign dashboard for Premium Cosmetics Brand
Triple Whale
33.74x ROAS
Premium Cosmetics Brand
View Proof
CosmeticsLast 30 Days
Campaign dashboard for Philippine Skincare Brand
Triple Whale
9.97x ROAS
Philippine Skincare Brand
View Proof
Beauty & SkincareThis Month

The Story Behind the Numbers

Every case study follows the same arc: where the brand started, the plays that changed it, and the profit that followed. Client names stay private — our own store we show openly. The numbers are re-rendered straight from the live dashboards.

Luxxe White — Our Own StorePhilippinesShopifyMeta & Google AdsEmailSEO

This year (running total)

Where They Started

High-margin products, but the default playbook said growth means more ad spend — and more ad spend means thinner margins. The real question: how much profit can a store keep when marketing has to earn its place next to owned channels?

The Play

  • Kept paid ads on a leash — budget only flows where it beats the store's organic baseline
  • Let SEO and email carry repeat purchases, so ads only pay to win new customers
  • Tracked net profit and marketing efficiency daily on the P&L — not ROAS screenshots at month-end

The Numbers

Total sales

₱3,700,551

Shopify, year to date

Net profit

₱2,311,657

After product, shipping, fees, and ads

Net margin

62%

Kept on the bottom line

Ad spend

₱342,886

Total paid across Meta & Google

Blended ROAS

10.79

Sales per peso of ad spend

Marketing efficiency

9%

Marketing cost per ₱100 of sales

Zoom in on a single month — same shape, not a lucky spike

Sales

₱828,933

Net profit

₱481,748

Net margin

58%

Blended ROAS

9.97

What This Means for You

The 10X blended ROAS didn't come from bigger budgets. It came from spending ₱9 on marketing for every ₱100 of sales and letting owned channels do the heavy lifting. That's the profit-first model we bring to your store: ads earn their slot, and the margin stays yours.

Numbers are from our own store's live profit dashboard, re-rendered in this layout. Client case studies on this page stay anonymous; our own store we show openly. Currency: Philippine Peso (₱).

Let's Make Your Account the Next Case Study

We proved this playbook on our own store. Now we take on a small roster of ecommerce clients to run it on theirs.

Operator-led, never outsourced. You'll talk to the person running your account.

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