Proof you can check.

Every number here comes with its store, period, market and currency. Our own stores we show openly. Client results stay anonymous, and only appear once the owner approves them.

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Luxxe White

Our Own Store · Philippines · 2026 year to date (running total)

Shopify, Meta & Google Ads, Email, SEO

High-margin products, but the default playbook said growth means more ad spend, and more ad spend means thinner margins. The real question: how much profit can a store keep when marketing has to earn its place next to owned channels?

Total sales: ₱3,700,551; Shopify, 2026 year to date
Net profit: ₱2,311,657; After product, shipping, fees, and ads
Net margin: 62%; Kept on the bottom line
Ad spend: ₱342,886; Total paid across Meta & Google
Blended ROAS: 10.79; Sales per peso of ad spend
Marketing efficiency: 9%; Marketing cost per ₱100 of sales

Zoom in on a single month: same shape, not a lucky spike

Sales: ₱828,933
Net profit: ₱481,748
Net margin: 58%
Blended ROAS: 9.97

What changed

Kept paid ads on a leash: budget only flows where it beats the store's organic baseline
Let SEO and email carry repeat purchases, so ads only pay to win new customers
Tracked net profit and marketing efficiency daily on the P&L, not ROAS screenshots at month-end

What it means for you

The 10X blended ROAS didn't come from bigger budgets. It came from spending ₱9 on marketing for every ₱100 of sales and letting owned channels do the heavy lifting. That's the profit-first model we bring to your store: ads earn their slot, and the margin stays yours.

Numbers are from our own store's live profit dashboard, re-rendered in this layout. Client case studies on this page stay anonymous; our own store we show openly. Currency: Philippine Peso (₱).

LuxxeProducts.com

Owned Store (USD) · United States & International · Oct 18, 2016 – Jul 31, 2026 (Lifetime snapshot)

Shopify, Meta & Google Ads, SEO, Direct Response

Scaling a health & beauty direct-to-consumer brand across international borders with high fulfillment and customer acquisition costs. Without tight conversion rate optimization and high average order value, paid media ad spend quickly erodes gross profit.

Total sales: $1.03M; Shopify verified, lifetime USD
Average order value: $509; Wholesale & multi-pack bundles
Store sessions: 517.9K; Multi-year store traffic
Orders fulfilled: 1,853; Global deliveries
Organic search: 7,143+; Direct search engine sessions
Sales growth: +405.2%; Compared to previous period

Lifetime economics: High AOV & organic compounding

AOV growth: +533%
Order growth: +61.7%
Total sessions: 517,900

What changed

Engineered high-ticket bundle and multi-pack architecture, raising average order value to $509 across 1,853 transactions
Compounded organic search presence to capture 517,900+ verified sessions with 7,143+ non-brand search visits
Aligned paid search (Google) and paid social (Meta) to profitable conversion baselines rather than unmeasured top-line volume

What it means for you

A 7-figure Shopify store ($1.03M USD) is built on unit economics, not vanity traffic. Raising the average order value to $509 through smart bundles gave the store the margin headroom needed to acquire customers profitably across international markets.

Verified directly from the live Shopify admin dashboard (Oct 2016 – Jul 2026). Published openly as an owned brand. Currency: US Dollar ($).

Brands we have worked with

Named with permission. We do not put numbers next to client names.

Start with what is actually in the way.

The Growth Audit looks at your numbers, your ads, your store and your customers, then names the one thing to fix first. You keep the diagnosis whether or not you hire us.

Explore the Growth Audit