Articles tagged: Analytics
10 articles
Ad Metrics That Actually Matter for E-commerce
Stop tracking vanity metrics. Focus on the ad metrics that actually drive e-commerce profit — ROAS, MER, CAC, and contribution margin.
ROAS Calculator: How to Calculate & Improve Your Return on Ad Spend
Free ROAS calculator and complete guide to calculating and improving return on ad spend. Benchmarks by industry and optimization tips.
ROAS vs Net Profit: Why High ROAS Doesn't Mean You're Profitable
Understand the difference between ROAS and actual profit. Learn to calculate true profitability and avoid the ROAS trap in e-commerce.
Shopify Analytics: The KPIs That Actually Matter
The 6-8 metrics every Shopify operator should track religiously. From session rate to LTV cohorts and contribution margin.
Facebook Ads Reporting: Custom Reports That Drive Decisions
Build the Meta reporting setup that helps you decide instead of admire. Columns, breakdowns, MER reconciliation.
GA4 Setup for E-commerce: Configuration That Tells the Truth
Set up GA4 properly for e-commerce. Events, conversions, audiences, custom reports, and platform linking.
Customer Lifetime Value (LTV) Optimization for E-commerce
Measure and improve LTV. The levers, channel-level analysis, and LTV:CAC math that scales businesses.
Multi-Channel Attribution: Why Platform Reports Lie
Reconcile platform-reported ROAS with reality. MER, attribution models, tools, and decision frameworks.
Customer Acquisition Cost (CAC): Calculate Right
Calculate CAC accurately. Total spend, new vs returning, channel-level, payback period, LTV:CAC ratio.
Marketing Mix Modeling (MMM): The Measurement of Tomorrow
How MMM is replacing attribution for big brands. Setup, interpretation, and when it's worth the investment.