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Website & CRO

10 articles about Website & CRO

Landing Page Optimization for Ad Campaigns

Build landing pages that earn paid clicks. Anatomy, message-match, mobile-first design, and tools.

13 min read

Website Speed Optimization for E-commerce

Achieve sub-2.5s LCP on e-commerce sites. App audits, image optimization, font tuning, JS deferral.

14 min read

Mobile Optimization for E-commerce

Close the mobile-vs-desktop conversion gap. Speed, tap targets, forms, sticky CTAs, and mobile testing.

13 min read

A/B Testing Framework for E-commerce

Run A/B tests that actually decide things. Hypothesis, significance, and what to test in priority order.

14 min read

Trust Signals That Boost E-commerce Conversion

The trust signal stack that lifts conversion 15-30%. Reviews, press, returns, social proof, and security.

12 min read

Web Accessibility for E-commerce

Make e-commerce sites accessible. WCAG compliance, common issues, tools, and ongoing process.

14 min read

Core Web Vitals for E-commerce

Improve LCP, INP, and CLS for ranking and conversion. Practical optimization for Shopify and beyond.

14 min read

Site Search Optimization for E-commerce

Make site search a conversion driver. Autocomplete, synonyms, filters, zero-result fallback, merchandising.

13 min read

Homepage Optimization for E-commerce

Design a homepage that funnels visitors. Above-the-fold strategy, structure, mobile-first, and seasonal updates.

13 min read

Cart Abandonment Tactics: Reducing the 70% Drop-Off

Reduce cart abandonment at the source and recover the rest. Source-side fixes, email + SMS recovery flows.

14 min read